Privacy policy

Last updated: April 24, 2026

Panache Themes ("we," "our," or "us") is operated by Autotelic Co Pty Ltd and is committed to protecting the privacy of our customers and users ("you," "your"). This Privacy Policy outlines how we collect, use, store, and protect your personal information in compliance with applicable data protection laws, including the Australian Privacy Act, the EU General Data Protection Regulation (GDPR), and applicable US state privacy laws.

Panache Themes is powered by Shopify. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Personal Information We Collect

We may collect the following categories of personal information depending on how you interact with our store:

Contact details including your name, billing address, shipping address, phone number, and email address.
Financial information including payment card details and transaction information, processed securely through third-party payment providers. We do not store payment card data.
Account information including your username, password, and preferences.
Transaction information including items viewed, added to cart, or purchased, and your order history.
Usage and device information including IP address, browser type, and browsing behavior on our site.
Customer support information including details you share when contacting us for assistance.

Personal Information Sources

We collect personal information directly from you (when you purchase, browse, or contact us), automatically through our Services (via cookies and similar technologies), from Shopify as our platform provider, and from our other service providers.

Legal Basis for Processing

We process your personal data under the following legal bases:

Contractual Necessity: to deliver your digital downloads and fulfill orders.
Legitimate Interests: to improve our website, prevent fraud, and grow our business.
Consent: when you opt in to marketing emails or accept cookies.

How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfill orders, including delivery of digital downloads.
To provide customer support and respond to inquiries.
To personalize your experience and improve our services.
To send promotional materials, updates, and newsletters if you opt in. You can opt out at any time using the unsubscribe link in any email.
To detect, investigate, and prevent fraudulent or illegal activity.
To comply with legal obligations and enforce our Terms of Use.

AI Interactive Tools: If you use the Panache 3-Day Website Bootcamp GPT, information you input into the chat interface is processed by OpenAI. We use this solely to power the Bootcamp experience. Please do not input sensitive personal information (such as passwords or financial data) into the AI chat. OpenAI's Privacy Policy applies to that interaction: openai.com/policies/privacy-policy

How We Disclose Your Information

We do not sell or rent your personal information. We may share it in the following circumstances:

Service Providers: Shopify and other third-party vendors who assist with payment processing, order fulfillment, analytics, and website hosting.
Marketing Partners: To provide advertising services. You have the right to opt out of targeted advertising use of your data (see Your Rights below).
Legal Authorities: When required to comply with legal obligations, respond to legal process, or protect our rights.
Business Transfers: In the event of a sale, merger, or transfer of our business, your information may be included as part of the assets.

Relationship with Shopify

Our store is hosted by Shopify, which collects and processes personal information about your access to and use of our Services. Information submitted to our store is transmitted to and shared with Shopify and may be stored in countries other than where you reside. To learn more about how Shopify handles your information and to exercise any rights related to Shopify's processing, visit Shopify's Consumer Privacy Policy at shopify.com/legal/privacy or the Shopify Privacy Portal at privacy.shopify.com/en.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website usage. You can manage your cookie preferences through your browser settings.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies before providing personal information. This includes our use of OpenAI's GPT platform, as described above.

Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us and we will delete it promptly. We do not knowingly sell or share personal information of individuals under 16 years of age.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy. Order information is retained for as long as required to provide access to your digital downloads and to comply with statutory tax and accounting obligations (typically 7 years). Once no longer required, information will be securely deleted or anonymized.

Security of Your Information

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. No online system can guarantee complete security, and we recommend you do not use unsecured channels to communicate sensitive information to us.

International Data Transfers

Panache Themes is an Australian-based business. As we use Shopify (Canada/USA) and other service providers to operate our store, your information may be transferred to and stored outside Australia. For transfers from the EEA or UK, we rely on the European Commission's Standard Contractual Clauses or equivalent recognized transfer mechanisms to maintain the security of your data.

Your Rights and Choices

Depending on your location, you may have the following rights:

Access / Know: Request access to the personal information we hold about you.
Correction: Request correction of inaccurate data.
Deletion: Request deletion of your personal information, subject to legal obligations.
Portability: Request a copy of your data in a structured electronic format.
Opt-Out of Targeted Advertising: Depending on where you reside, you may opt out of the use of your data for targeted advertising purposes. You can exercise this right using the link in our footer menu.
Global Privacy Control: If you visit our website with the Global Privacy Control signal enabled, we will treat this as an opt-out request for the device and browser used.

If you reside in the UK or EEA, you additionally have:

The right to object to or restrict processing of your personal information.
The right to withdraw consent at any time (without affecting the lawfulness of prior processing).
The right to lodge a complaint with your local data protection supervisory authority. EEA authority contacts: edpb.europa.eu/about-edpb/about-edpb/members

To exercise any of these rights, contact us at hello@panachethemes.com. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf with proof of authorization.

Complaints

If you have concerns about how we handle your personal information, please contact us at hello@panachethemes.com. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website. We encourage you to review it periodically.